- Buyers are purchasing shoes a year ahead of when they will be in stores.
- Buyers will purchase at 3 different levels, entry level, mid range, and high end (for each different price point).
- Managers and buyers will meet to discuss the stores demographic before the buying begins
- The floor team is trained in all of the shoes on the floor; however a designer such as Prada may decide to hire a specialist to sell their shoes. That specialist would still have a firm grounding in the rest of the shoe department
- Floor team is trained to be able to match a shoe to the customer, considering things such as lifestyle, wardrobe, price range, etc. Ultimately the customer decides what they want to buy.
- There are customers who come to look at shoes every week
- The Toronto Bloor Street Holt Renfrew has the largest shoe department within the company.
- You must treat your designer shoes as designer shoes. They are not meant to be worn every day, and if you treat them properly they could last generations.
- The higher priced shoes have much more handwork involved, and will be made of finer/better quality materials then the lower end styles.
- Some designers choose to be elite, and will make their shoes for a small number of people to purchase. They will use better materials, more expensive decorations such as silks, French lace, crystals…. This allows then to remain an aspiration.
- Celebrity followings really help a designer out.
No comments:
Post a Comment